Knowledge Library – Brutal Marketing blog

A list that will help you avoid mistakes when working with contextual advertising. The checklist was developed by the Brutal Marketing team and is used in everyday practice

A list that will help you avoid mistakes when working with sales and business processes and building company sales. The checklist was developed by the Brutal Marketing team and is used in everyday practice

A list that will help you avoid mistakes when working with business processes and building company sales. The checklist was developed by the Brutal Marketing team and is used in everyday practice

In today's increasingly competitive business world, the use of modern tools and technologies has become an integral part of a successful strategy. Three key elements that can significantly increase the efficiency of business processes and improve interaction with customers are CRM (customer relationship management), PPC (contextual advertising in search networks) and end-to-end analytics.

Both an ordinary sales manager and a general director have to conduct "cold" negotiations when it comes to a major contract. The first contact is not easy. A lack of negotiation skills can be an obstacle to a major deal

Companies often spend a lot of money and time on ideas that ultimately fail to materialize. So why do interesting projects often fail? In the material, we have collected 12 typical project management mistakes and explained how you can deal with them.

The companies that dominate their markets today, such as Amazon and Dropbox, are the fastest growing in history. All of them have a common feature - customer focus. We have collected 5 strategies that will allow you to increase customer loyalty.

Photographers, artists, designers and other creative professionals are increasingly turning their activities into businesses. Their entrepreneurship is connected with the art and intellectual activity of the founder himself. We share life hacks that will help increase profits if you learn how to apply them correctly.

Social media is a widespread option for generating loyalty, making your brand recognized, and converting your visitors into customers. That is why you need to know how to calculate social media conversion rate and ROI. These metrics got a lot of emphasis this year because of the coronavirus, which had a negative effect on companies, so they have to put the effort into Conversion Rate Optimization, to improve their social media strategies and get back their customers or even find new ones

The best way to know customer concerns and form meaningful relationships is through conversations: two-way dialogues that make it possible for customers and businesses to express these concerns and receive answers. Conversational marketing is the umbrella term for all the activities that encourage a conversation between a business and its customers, be it on social media, company websites, email, messengers, SMS, or any other channel

Whether you want to increase brand awareness, launch new offerings, attract prospects, or penetrate a new market, your B2B messaging needs to be on point to achieve the objective. In this blog, you'll learn to create an effective B2B messaging strategy using proven techniques

In the process of implementing relationship management systems (CRM) for our clients, we often receive a request from them when and how best to organize the system setup itself, how to train employees to work in the system, and of course, questions about the cost of our services. Whether face to face, over the phone or online, as a team of professionals, we always help our clients to fully understand all the nuances of the CRM implementation and configuration process.

When it comes to customer relationship management (CRM), businesses have a lot of options to choose from. It can help businesses manage and keep track of customer data, communications, and interactions. So it's very important for every entrepreneur to use a CRM for Small Business.

More and more small and medium-sized businesses have been utilizing CRM. Gone are the days when a CRM meant expensive software, complex functionalities, and other technical aspects. Today, CRM has become an essential part at a very economical cost. There are many open source CRMs available in the market and most of them are web-based

We are proud of our army, which is courageously holding the line, and we urge you to help it. That is why we have collected accounts and details to which you can send financial support to the Armed Forces of Ukraine, NSU, SBU, TROU, NPU, State Border Guard Service, and other law enforcement agencies of Ukraine from anywhere in the world

Presentation of the new version of Kommo CRM (formerly amoCRM). New tools to increase sales and work of the sales department. New features and integration

Implementation of CRM is the best business investment. In just a couple of months, you can build software that will allow you to track all the events of the sales funnel, identify weaknesses and maximize the company's profit in the long term

CRM processes incoming requests, sends messages to potential customers, shows targeted advertising of the corresponding type at different stages of the sales funnel, sets tasks for managers and delights both parties to the transaction as a whole

Sooner or later, all owners of small, medium and large companies come to the fact that it is necessary to connect this service. Sometimes even the managers themselves, for their convenience, initiate Kommo CRM (formerly amoCRM) connection at the enterprise. amoCRM is a great option for both B2B and B2C. It is used by travel companies, real estate agencies, beauty studios, training centers, online stores and others

You can hardly find a person whose field of activity is related to sales and depends on communication with clients and who does not know what CRM is. However, not everyone knows what exactly its advantages are, what functionality it is equipped with and what results of the implementation of the CRM system can be seen in the near future

Implementation of CRM software usually takes from three weeks to two months, depending on the complexity of the project and the number of employees. However, it should be noted that there are some problems in the implementation of a CRM system. And then, these are more likely not problems, but moments that require more careful attention from people planning to use amoCRM

Why transfer numbers from one table to another, fill out a dozen notebooks or fill up a notebook in your phone against rejection and still worry about whether all tasks have been completed? аmoCRM allows you to organize the workflow as comfortably as possible for managers and company management, as well as for potential buyers. Thus, it becomes possible to pay attention to new vectors of business development, while customer loyalty will only grow

The main task of CRM is the maximum automation of all processes within the company in order to increase sales, prevent potential buyers from leaving the deal, increase employee productivity, and organize the workflow within the enterprise

Almost every person whose life is connected with sales comes to the conclusion that it is necessary to use a CRM system. It is this software that is designed to help build a system of relationships with customers at the highest level and successfully develop a business

If earlier the introduction of CRM systems was a fashionable trend, capable of helping to optimize work, but without which it was quite possible to do, then in today's conditions it is simply impossible to work without it. What is CRM and why is it needed?

The customer relationship management system Kommo CRM (formerly amoCRM) makes it possible to monitor the work of company managers, record incoming requests from clients from all sources, keep records of transactions between the company and counterparties, build and analyze a sales funnel, store all the necessary information that can contribute to successful cooperation with clients

The coronavirus pandemic dictates new rules of the game for the market and business: companies are hastily transferring their employees to remote work, developing new regulations. We present you convenient options and amoCRM services that will cope with these tasks

We tell you how to avoid mistakes in working with analytics and what data will help predict future problems for the company

One of the most effective ways to blow money down the drain is not to work with the full range of CRM capabilities.

When CRM is selected and installed, we set up a sales funnel. What is needed for this? Determine the process of attracting new customers and how to bring them to purchase. But in order to properly configure all this, we need to speak the same language. You are ready?

How to sell without sellers? How to use modern technologies to increase revenue? How to transfer Internet tools from the sphere of attracting a client to the sphere of working with him?

In this article, we decided to characterize effective CRM, and also tell you how the life of a company differs before and after the implementation of the system