It's easy to forget about people you don't see every day, right? So companies rarely see their customers, or even not at all. How not to lose sight of your customers? Try practicing the empty chair method. Leave one of the chairs empty at the meeting. This will grab the attention of employees. Your task is to tell them that this is a reminder of the most important people in your business - customers.
Jeff Bezos, the founder of Amazon, often leaves space at important meetings and tells attendees that it's for the customer, the most important person in the room. Sometimes an empty chair is called the main boss of the company, and Jeff is an executive employee. Does it work? Amazon tracks its performance across 500 different metrics and almost 80% of them are related to customer goals.