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TARGETED ADVERTISING
IN SOCIAL NETWORKS

Targeting in social networks is a unique advertising mechanism that allows you to select only the target audience (TA) and show your ad to them

I NEED A CONSULTATION!

TARGETED ADVERTISING
IN SOCIAL NETWORKS

Targeting in social networks is a unique advertising mechanism that allows you to select only the target audience (TA) and show your ad to them

I NEED A CONSULTATION!

Targeted social media advertising. Price for social media advertising: analysis, configuration, maintenance, analytics – Brutal Marketing

What is targeted advertising?

Targeted advertising in social networks is one of the tools for promoting a business, bringing a new product to the market and increasing brand awareness

How does targeted advertising work?
Social media algorithms identify interests that were not listed in the profile by analyzing community subscriptions, likes and shares, as well as video views and other micro-actions in communities. Thanks to this amount of data, targeting becomes as accurate as possible. Your ad is seen only by an interested audience, which allows you to increase the effectiveness of promotion and significantly save budgets.
What are the types of targeted advertising in social networks?
Almost every social network provides targeted advertising opportunities, but the most popular ones are Facebook and Instagram.
Targeted ads on Facebook?
This social network is great for finding customers among the most solvent audience from 25 to 50 years old. This segment responds well to content that they consider useful to themselves or friends. This is expressed in likes, reposts and user comments. Thanks to such activity, your ad can get additional coverage due to a shareware audience that saw a repost or comment of friends in their feed and was also interested.

Targeted advertising on Facebook provides great opportunities for online businesses. Artificial intelligence analyzes user reactions to sponsored posts and focuses on impressions only to those users who are more likely to become your customers. Such campaigns work well even with small budgets. The algorithm learns quickly and is able to quickly find potential customers.
Targeted ads on Instagram?
The main difference from Facebook lies in the audience, in how it uses Instagram, in what format it consumes content. In most cases, audiences overlap, but users under 30 are more active on Instagram.

Such users respond well to bright, beautiful ads that stand out from the rest of the content with creativity and a sense of style. But that doesn't mean that regular products can't be advertised on Instagram as well. Successful promotion requires a different approach to the audience. When creating targeted advertising on Instagram, we take into account these factors, creating banners and videos that are noticeable, trendy and informative.

Why do I need targeted advertising
in social networks?

Attracting the target audience
Professional setting of targeted advertising makes it possible to show your advertisements to users who are really interested in your product
01
Growth in sales figures
Since targeting allows you to tell about your offer to the largest possible number of interested users, you get an increase in the conversion rate. As a result, there are more sales, and profit indicators are steadily growing
02
Advertising budget optimization
This type of advertising is considered the most inexpensive and at the same time effective way of promotion, because it helps to increase the flow of customers even with a small budget.

Having determined the target audience as accurately as possible, you can reduce the advertising budget and at the same time get the desired results. In addition, for this type of promotion, the presence of a company website is not at all mandatory
03
Promotion of the brand in the network
You can promote not only the company's product, but also share new products, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers appreciate the openness of the brand and follow the activities of such companies with particular interest
04

How the setup process works
targeted advertising

We take into account every little thing, so the setup process is divided into several stages

Audit your accounts

To successfully launch an advertising company, it is important to identify the strengths and weaknesses of your social media profiles.

Compiling a portrait of your target audience and choosing a platform for targeting in social networks

With the help of web analytics, experts determine the gender, age, geolocation of your customers, their interests and tastes. This helps to identify the audience interested in products or services as accurately as possible, understand their behavioral preferences and, therefore, choose a platform for further promotion.

Working on creating an advertising strategy for the brand

For effective promotion, it is important to carefully consider the content that will attract attention and be well remembered by a potential client, but at the same time will not be intrusive.

Develop advertisements

Suggestion of different options and creatives to be used in the advertising campaign.

Set up advertising campaigns and perform ticket integrations

One of the most important steps. In order for the content to be seen by exactly those people who can become potential customers of the brand, it is important to perform all the settings as accurately as possible.

Campaign testing and optimization

After launching advertising, it is important to track the reaction of users and promptly make adjustments to the campaign, depending on the preferences of the target audience. This will improve results and achieve maximum performance.

Scaling

After the optimization stage, you can start scaling the campaign, which, in fact, will help you achieve the planned sales figures.

Make a report on the work done. Its subsequent presentation to the client is an obligatory stage of each campaign.

It is important that the marketer or business owner understand the effectiveness of each specific marketing action as accurately as possible. This makes it possible to choose the most effective promotion method for their business, thereby optimizing the company's advertising budget.

How effective will targeting be in your business?

Leave a request and we will prepare an individual presentation for you,
during which we will show the benefits of targeted advertising for your business using examples

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Targeted advertising options

Selection of advertising platforms

This is the most popular type of targeting. The sites are selected so that their visitors correspond to the target audience (target audience).
The target audience is your potential customers to whom the ad will be directed.

Thematic targeting

It involves displaying advertisements on sites with a specific theme. This, for example, can be specialized online stores selling goods for the whole family, car parts or cosmetics.

Geotargeting on Instagram and Facebook

This is a demonstration of advertising messages to users located in a certain territory: in a country, region, city or district. It is based on determining the location of the user by binding to his IP address.

Local targeting

Show ads to users within a radius of 900 meters to 15 kilometers from the place of offline sales. The mechanism of this type of targeting allows you to find an audience that is currently looking for the right product or is located near your store.

Timing targeting

This demonstration of advertising messages (morning / evening - weekdays / weekends) allows you to reduce the number of ineffective ad impressions. For example, it makes more sense for a lunch delivery company to advertise during weekday lunch breaks than on weekends.

Socio-demographic targeting

Advertising based on gender, age, income, marital status, education of network users. All this data can be tracked in social networks visited by site users (we are talking about the use of cookies), from completed lead forms (questionnaires, questionnaires). A potential disadvantage of this type of targeting may not always be an exact hit on your target audience, since some people may indicate not entirely correct data about themselves.

Limiting the number of impressions per user

The average number of times an ad is shown to one person over a given period of time. For each niche, a different frequency of impressions can be chosen; it is not worth overloading the user with advertisements. This type of targeting is relevant, for example, in banner ads with a certain payment for the number of views.

Behavioral targeting

considered the most promising. It involves careful selection of information about user actions using cookies: personal data, hobbies, interests, purchases, search queries, etc. All this data allows you to create a detailed portrait of a specific user from the target audience.

Geobehavioral targeting

Allows you to understand the interests of the user, based on his movements, places of stay, marks on maps. The display of advertising will be based on this information, geotargeting settings in Google. Targeted ad example: If a user frequents a gym, they might also be interested in other similar establishments. The exact position, up to the name of the institution in which the object resides, is determined by various geo-social services.

By ordering targeting in "Brutal Marketing" you will receive:

✔️ unique advertising strategy
✔️ attract target audience
✔️ increase brand awareness
✔️ loyalty of both regular and new customers
✔️ increase the flow of customers and increase the number of sales
✔️ advertising budget optimization
✔️ high-quality analytics and reports: we track traffic and conversions from the targeted advertising channel: CPC (transition cost); CPO (bid price), CPL (lead price), CPI (application installation price), etc.