Complex setting of contextual advertising
An effective solution for your business that will help your target audience find you and
start ordering your goods and services
start ordering your goods and services
Complex
setting of
contextual
advertising
setting of
contextual
advertising
An effective solution for your business that will help your target audience find you and
start ordering your goods and services
start ordering your goods and services
PPC contextual advertising in search networks. Price for contextual advertising: analysis, configuration, maintenance, analytics – Brutal Marketing
Contextual advertising PPC (Pay Per Click) – text ads for targeted queries (for example, "buy an iPhone") that appear in Google search results
Payment is made only per click, and the detailed setting of advertising campaigns allows you to attract only the target audience to the site: according to the requests that the person sets and / or his location.
- Contextual advertisingWe will launch your advertising campaigns (text ads) on the first pages of Google search results that your target audience will see.01
- Banner advertisingWe will launch your banners or draw them from scratch to launch them in the contextual media, advertising and teaser networks of Google AdWords, TrafMag, Admixer. Let millions of people know about the concert of their favorite band, promotional offer or the birth of a new brand!02
- Targeted advertisingWe will form a portrait of your target audience from social networks (Facebook and Instagram) by geography, demographics, interests, education, work and other parameters (for example, the presence of Apple devices). Then show them image, video and text ads.03
- RemarketingLet's revisit the audience that visited your website but never placed an order. Target them with advertisements (such as a generic banner ad or a specific product they have viewed) on other websites, search engines, social media, mobile apps or video platforms.04
- Video advertisingWe will distribute your viral video on YouTube to promote the brand, introduce users to a new product or service, and attract a new target audience.05
- Google ShoppingAdvertising products in search results with a picture and price06
- Google AnalyticsOptional: full setup and maintenance of analytics from e-commerce, work with machine learning and competent manual control.07
Contextual advertising PPC (Pay Per Click) – text ads for targeted queries (for example, "buy an iPhone") that appear in Google search results
Payment is made only per click, and the detailed setting of advertising campaigns allows you to attract only the target audience to the site: according to the requests that the person sets and / or his location.
- Contextual advertisingWe will launch your advertising campaigns (text ads) on the first pages of Google search results that your target audience will see.01
- Banner advertisingWe will launch your banners or draw them from scratch to launch them in the contextual media, advertising and teaser networks of Google AdWords, TrafMag, Admixer. Let millions of people know about the concert of their favorite band, promotional offer or the birth of a new brand!02
- Targeted advertisingWe will form a portrait of your target audience from social networks (Facebook and Instagram) by geography, demographics, interests, education, work and other parameters (for example, the presence of Apple devices). Then show them image, video and text ads.03
- RemarketingLet's revisit the audience that visited your website but never placed an order. Target them with advertisements (such as a generic banner ad or a specific product they have viewed) on other websites, search engines, social media, mobile apps or video platforms.04
- Video advertisingWe will distribute your viral video on YouTube to promote the brand, introduce users to a new product or service, and attract a new target audience.05
- Google ShoppingAdvertising products in search results with a picture and price06
- Google AnalyticsOptional: full setup and maintenance of analytics from e-commerce, work with machine learning and competent manual control.07
How the setup process works
contextual advertising
contextual advertising
We take into account every little thing, so the setup process is divided into several stages
1
Preparation and setup
Analysis of the specifics of traffic, compilation of a semantic core, analysis of competitors and company advantages, compilation of a profitable unique selling proposition, development of the ad concept, study of the account structure.
Building campaigns according to the latest trends and working practices to get the highest conversion at the lowest cost. Setting up contextual advertising takes an average of 2-4 working days, for complex products - by agreement. Coordination. launch.
Building campaigns according to the latest trends and working practices to get the highest conversion at the lowest cost. Setting up contextual advertising takes an average of 2-4 working days, for complex products - by agreement. Coordination. launch.
2
Launching
Run campaigns with daily audits and adjustments until the campaigns are brought to a stable level. Connecting your own contextual advertising monitoring system with a monitoring frequency of up to 1 hour.
3
Maintaining with regular audits
Regular audit of campaigns, making the necessary adjustments for the effective operation of campaigns (bids, budgets, ads, negative keywords, ad group structure, keywords, changing tactics, extensions, conversions, etc.).
Reporting weekly. (That is why we do not do one-time settings, since contextual advertising is a rather complex dynamic system that needs constant monitoring. In addition, the functionality of the Google Ads system itself is constantly being updated, which must be quickly implemented into work).
Campaign management allows you to save up to 60% of the budget for advertising campaigns.
Reporting weekly. (That is why we do not do one-time settings, since contextual advertising is a rather complex dynamic system that needs constant monitoring. In addition, the functionality of the Google Ads system itself is constantly being updated, which must be quickly implemented into work).
Campaign management allows you to save up to 60% of the budget for advertising campaigns.
4
Analytics
Synchronization of advertising campaigns with site analytics, tracking and analyzing the quality of advertising and other traffic sources, analytics of conversion rates, adjusting the promotion strategy according to changes in performance indicators, synchronization with the client's sales department, working with financial indicators and optimizing profitability, providing summary reports in Data Studio.
5
Monitoring
System monitoring of campaigns at the level of each hour to track abnormal events, failures, blocking, clicks, followed by manual adjustments and timely solutions.
6
Campaign testing and optimization
After launching advertising, it is important to track the reaction of users and promptly make adjustments to the campaign, depending on the preferences of the target audience. This will improve results and achieve maximum performance.
7
Scaling
After the optimization stage, you can start scaling the campaign, which, in fact, will help you achieve the planned sales figures.
8
We make a report on the work done. Its subsequent presentation to the client is an obligatory stage of each campaign
It is important that the marketer or business owner understand the effectiveness of each specific marketing action as accurately as possible. This makes it possible to choose the most effective promotion method for their business, thereby optimizing the company's advertising budget.
We have cooperated with many clients for more than 5 years. We build working models of Internet business that bring profit to our clients. Our goal is a mutually beneficial long-term business.
We have cooperated with many clients for more than 5 years. We build working models of Internet business that bring profit to our clients. Our goal is a mutually beneficial long-term business.
Order a free consultation on contextual advertising for your product in 1 click!
Order a free consultation on contextual advertising for your product in 1 click!
We have established ourselves as a reliable partner for 97 clients, having successfully implemented more than 170 projects for them. |
We have established ourselves as a reliable partner for 97 clients, having successfully implemented more than 170 projects for them. |
Opportunities of contextual advertising Google Adwords
Selection of advertising platforms
This is the most popular type of targeting. The sites are selected so that their visitors correspond to the target audience (target audience). The target audience is your potential customers to whom the advertisement will be directed.
Google Topic Targeting
It involves displaying advertisements on sites with a specific theme. This, for example, can be specialized online stores selling goods for the whole family, car parts or cosmetics.
Google geotargeting
This is a demonstration of advertising messages to users located in a certain territory: in a country, region, city or district. It is based on determining the location of the user by binding to his IP address.
Local targeting
Display ads to users within a radius of 900 meters to 15 kilometers from the place of offline sales. The mechanism of this type of targeting allows you to find an audience that is currently looking for the right product or is located near your store.
Timing targeting
This demonstration of advertising messages (morning / evening - weekdays / weekends) allows you to reduce the number of ineffective ad impressions. For example, it makes more sense for a lunch delivery company to advertise during weekday lunch breaks than on weekends.
Socio-demographic
targeting
targeting
Advertising based on gender, age, income, marital status, education of network users. All this data can be tracked in social networks visited by site users (we are talking about the use of cookies), from completed lead forms (questionnaires, questionnaires). A potential disadvantage of this type of targeting may not always be an exact hit on your target audience, since some people may indicate incorrect data about themselves.
Limiting the number of impressions per user
The average number of times an ad is shown to one person over a given period of time. For each niche, a different frequency of impressions can be chosen; it is not worth overloading the user with advertisements. This type of targeting is relevant, for example, in banner ads with a certain payment for the number of views.
Behavioral targeting
considered the most promising. It involves careful selection of information about user actions using cookies: personal data, hobbies, interests, purchases, search queries, etc. All this data allows you to create a detailed portrait of a specific user from the target audience.
Geobehavioral targeting
Allows you to understand the interests of the user, based on his movements, places of stay, marks on maps. The display of advertising will be based on this information, geotargeting settings in Google. Targeted ad example: If a user frequents a gym, they might also be interested in other similar establishments. The exact position, up to the name of the institution in which the object resides, is determined by various geosocial services
What do we offer
Setting
contextual advertising and analytics for a landing page or business card site
contextual advertising and analytics for a landing page or business card site
from $180
Setting
contextual advertising and analytics for the service site
contextual advertising and analytics for the service site
from $360
Setting
contextual advertising and analytics for an
online store
contextual advertising and analytics for an
online store
from $700
* We understand that each site is unique and the services provided in the standard packages may not be particularly suitable for you. Therefore, we offer a personal work plan with final price adjustment, and you can order right now.
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We are always happy to share our experience and help your business grow faster
Leave your contacts and we will contact you
to discuss a future project
As soon as possible
to discuss a future project
As soon as possible
By submitting an application, you agree to the privacy policy
© 2017-2024, Brutal Marketing
All rights reserved
All rights reserved
© 2017-2024, Brutal Marketing
All rights reserved
All rights reserved
Contextual advertising checklist
Leave your contacts in the form and we will send you a list of points that will help you avoid mistakes when working with business processes and building company sales. Each item on the list is responsible for its own area of business, which will help you understand the current state of affairs in the company for each department area, and determine the need for a contextual advertising.
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