Regular audit of campaigns, making the necessary adjustments for the effective operation of campaigns (bids, budgets, ads, negative keywords, ad group structure, keywords, changing tactics, extensions, conversions, etc.).
Reporting weekly. (That is why we do not do one-time settings, since contextual advertising is a rather complex dynamic system that needs constant monitoring. In addition, the functionality of the Google Ads system itself is constantly being updated, which must be quickly implemented into work).
Campaign management allows you to save up to 60% of the budget for advertising campaigns.