PPC Checklist: Does Your Business Need Google Ads?

15 points to assess your company's current state and understand whether your business is ready for PPC — and whether it will pay off right now.

Contextual advertising doesn't work for everyone, and not at every stage. Before you put budget into Google Ads, it's worth knowing whether your company is ready: are your processes in place, is there demand, can your sales team handle the incoming leads?

We've put together 15 signs that quickly show whether PPC will be an effective tool for your business — or whether you should close other gaps first.

The checklist was built by the Brutal Marketing team and is used daily in our work with clients.

This checklist helps you:

• assess your company's current state across 15 key areas;
• understand at which stage your business is genuinely ready for paid ads;
• spot weak points in sales and processes before launching campaigns;
• avoid the common mistakes that drain ad budgets;
• make an informed decision — launch now or later.

Fill in the form and we'll send the checklist as a PDF to your email. It's free and comes with no obligations.