What is Kommo CRM (formerly amoCRM) for? – Brutal Marketing blog

Kommo CRM (formerly amoCRM) is a cloud-based customer relationship management software designed to do whatever it takes to turn a casual visitor into a customer.

CRM processes incoming requests, sends messages to potential customers, shows targeted advertising of the corresponding type at different stages of the sales funnel, sets tasks for managers and delights both parties to the transaction as a whole.

The most important goal of implementing a CRM system is to prevent the loss of a client.

With Kommo CRM (formerly amoCRM), you can be sure that everything possible will be done to close the deal.

The system integrates with a huge number of services and collects the necessary data about a potential buyer from them. IP, social networks (Facebook, VK, Instagram), instant messengers (Telegram, WhatsApp, Viber) are just some of the ways that were available for communication with company managers.

Since the spring of 2021, Kommo CRM not only allows you to customize parsing with third-party sites, but also has a built-in mini-site builder. Without programming skills, in just a couple of clicks, you can create a website - a business card with a feedback form and links to third-party services.

Regardless of which messenger is used by the client, all employees of the company use the built-in amo messenger, it is directly linked to the client's card. All communication with the client is saved in the conversation (they can be filtered by different parameters).

You can save widgets on the desktop for specified tasks (monitoring the number of conversations for the current day, tracking events, etc.).

Setting tasks for managers also contributes to achieving the goal of implementing crm, as it optimizes the entire workflow and contributes to increasing customer loyalty.

Thanks to the chat bot, you can relieve the employee from routine work. Such a bot processes requests, answers the client to typical questions, etc. The built-in bot constructor is as easy to use as possible and anyone can handle it. Such a bot can not only communicate with the buyer, generate invoices for payment and generate ready-made documents in Google docs, but also notify the manager responsible for a specific transaction.

Thanks to the built-in RPA module, you can automate processes without the help of programmers.