Lead generation is the process of attracting new customers. There are various ways and means of introducing the customer to the product. Sometimes it is enough to make an announcement, in other cases, direct processing of the future lead by the company is necessary. Product promotion is of different types:
Advertising in the media - the sale of air time or part of the band for the presentation of someone else's products. This block includes advertising on radio, TV, in the print press, in catalogs, bulletins and various reference books. The coverage of the audience, for example, on TV channels, is high, so a large number of people will learn about the product, and the thematic magazine will read the most targeted traffic.
Outdoor advertising - all visual ads that you see on the street. These are advertising boards, posters / announcements, inscriptions on asphalt and walls, banners on the windows of houses, etc. Depending on the location, they have a large coverage in terms of the number of people who saw it.
Print advertising - paper / cardboard with the company's presentation. This includes business cards, calendars, postcards - various inserts for purchases and a street handout.
Promotional events - the organization of various events aimed at familiarizing and / or popularizing the product. This area includes promotions in supermarkets, conferences, concerts, promotions and other activities in order to create a positive image of products.
Direct advertising is the activity of the business itself. This yulok includes mailing lists, cold calls and meetings, personally handed out brochures, special offers. Works more on targeted traffic, rather than a wide audience. For example, a client has already ordered a nature magazine by mail, then it is highly likely that he will be interested in another series of a publishing house with the same subject.
Internet advertising. In its own way, it is similar to each of the methods listed above, only in its modern form. Includes banners, pop-ups, advertising on various video channels, social networks, direct advertising (various types of mailings) and other ways to promote a product that Internet users encounter daily.
And other types of advertising, various souvenirs (pens, notepads, badges with a logo), advertising at points of sale (promotions, discount announcements, stickers), stickers on vehicles.