The direct economic effect from the implementation of CRM
in terms of increasing income is subdivided into:
- long-term (growth of the company's income, increasing customer loyalty, cross-selling of services and products);
- short-term (increase in staff productivity, increase in sales due to the focus on profitable customers).
Direct effect of CRM implementation on the revenue side: ensuring transparency of company management, reducing the time to enter a new market, etc.
In terms of cost reduction, there are also direct (increased productivity) and indirect effects (synergistic effects in customer relations).
Also, the use of amoCRM allows you to reduce such risks in the activities of the enterprise as: loss of paying customers, failure to fulfill plans, decrease in the company's flexibility in working with customers, deterioration of staff motivation, emotional burnout of employees.
General indicators for evaluating amoCRM are: management costs, company image, number of sales, cross-selling of goods and services, customer return, new customer acquisition, reduction of losses in case of employee dismissal, etc.