6 life hacks for creative entrepreneurs – Brutal Marketing blog

Photographers, artists, designers and other creative professionals are increasingly turning their activities into businesses. Their entrepreneurship is connected with the art and intellectual activity of the founder himself. We share life hacks that will help increase profits if you learn how to apply them correctly.

Find out from regular customers what products or services they are missing. From the received answers, identify the most popular. Perhaps your client lacks bright and daring motifs in your collection of classic and elegant dresses. And offer the updated item to both old and new customers.

Mary draws pictures to order. She interviewed her clients and found out that many people like modular paintings. Mary liked the idea and she put up a new line of paintings for sale at a higher price.

Send your customers promotional offers of your products or services. This can increase their loyalty and increase your income. This technique is often used in the marketing of information products. But it is easily transferred to business processes in the field of creative business.

Photographer Paul instead of an individual photo session decided to arrange an action - a photo day in the studio. Just one hour per client. The cost of such a shooting is 2 times lower than a regular photo walk. In addition, Paul saves his time and money on rent and decor. Customers are happy because they paid less for the same quality, and Paul got a big profit. Who is good? Well done Paul!

A promotion for new customers is the first easy step towards a purchase. Invite customers to try your product, hold a demo, tasting or auction. After testing the product, the customer will more easily make a decision to buy from you, because the product has been tested and familiar.

Mike makes custom-made graffiti for studios and offices, but there are not enough new clients. He rents a place near the metro and draws mini-graffiti, which he immediately sells: this is both a performance and a form of income. The client base is starting to grow, but isn't that what Mike was striving for?

Often, working with a "cold" customer base in the messenger is based on the principle "we need to sell", and not "you need to buy". Who is the focus of the dialogue? On you and your product, but not on the desire of the client. If after the word "hello" you immediately impose your service, then how likely is the sale? This approach is perceived as spam. And don't be surprised by silence or irritated responses.

Photographer Alex writes 20 messages of the same type every day: "Hi! I do cool photo shoots, it costs 10,000 rubles, can you send examples?" Once every few days they answer him, but it's hard to call it a "stable stream". Most potential customers perceive the message as spam.

Most often, the customer first asks about the price of the product. They answer him, but do not enter into further communication. The silence of the client is perceived as a refusal. Communication can and should be continued.

Often, when asked about the price, only the price is answered, and if the client is silent, no one tries to talk to him. The client has come a long way: somewhere he found a store, chose, wrote and almost made a decision to buy. Do you work in marketing, make content, and all in order to answer so calmly and forget?

Customer requests are often answered with a standard blank. This is better than just leaving the question unanswered, and yes, this is an attempt to optimize the manager's time. But customers understand that they are being answered by a "robot". They no longer want to buy your product.

An individual approach is the very warmth of a human conversation, it "catches" the buyer. When a manager asks questions that are focused on the values and needs of the buyer, people are happy to continue the dialogue. Customers want to shop because they feel that they will be listened to and really helped.

When you write about your product on social media, you should have an understanding of what kind of photos and texts attract the most interest from customers. What matters is the attractiveness of the picture and how "catchy" the text is. Good content will set you apart from your competitors.

Kate bakes cupcakes to order. In life they are beautiful and tasty, but in the photo they do not look very good. There is no description under the photo. Customers are satisfied with the quality of cupcakes, so word of mouth works. But this is not enough, and there is almost no traffic from social networks.

Bonus to the client: it can be something very small, but pleasant for the buyer. Give him a cute souvenir, a scented candle, a discount on a service - there are many ways to do this. People love gifts.

We at Brutal Marketing will select for you the best CRM program that you can use in your business. We will gladly tell you about the capabilities of the software and show you which settings will definitely help you achieve the desired financial results.