Implementing CRM for Business: frequently asked questions – Brutal Marketing blog

In the process of implementing relationship management systems (CRM) for our clients, we often receive a request from them when and how best to organize the system setup itself, how to train employees to work in the system, and of course, questions about the cost of our services. Whether face to face, by phone or online, as a team of professionals we always help our clients to fully understand all the nuances of the CRM implementation and configuration process.

Recently, in our blog, we analyzed in detail the stages of implementing a CRM system, what information you need to prepare and what to be prepared for. In today's article, we will analyze the most popular requests and questions that you will definitely have as a customer.

"If there is an economic crisis in the country, then most likely we should not implement CRM now, now is not the right time" - something like this, some entrepreneurs explain to themselves and their subordinates the refusal of a critically necessary step towards improving the company's work.

It is important to understand that every economic crisis affects many businesses around the world. They are experiencing a drop in the number of their customers. With overall demand decreasing, it becomes even more important to work with your existing customers for repeat sales and better sales management. And it is important to understand that when the crisis is over and the economy is on the rise, you and your company should already be ready to increase the processing of new customer requests. Better than the CRM system, no program will be able to structure and control calls for you. Actually, CRM was designed to help you with this.

Relationship Management systems (CRM) collect valuable customer information in one central location, keep track of your customer data, and track all activities, tasks, and goals, increase your team's workflow speed and productivity by automating repetitive tasks, and help you focus on your business. customers by personalizing communication with them and meeting their needs.

With the ability to automate the sales process, store all of your customer information, and free up your salespeople time to focus on something more important, each salesperson on your team will be able to make an additional transaction each month, as well as repeat sales.

Once you get started with CRM, you can measure the positive impact it will have on your business by multiplying your 12-month sales times your average income. Although it would be a small result, some of our clients manage to increase their conversations by 40%, 35% of their average income and 120% of monthly sales.

Sometimes we at Brutal Marketing come across situations where entrepreneurs have already had a negative experience in implementing a relationship management system. Their phrase sounds something like this: "We already had this experiment. It's too complicated and takes a lot of time to learn how to use it."

Before abandoning the idea of CRM as such, you need to understand a few things for yourself. Many CRMs are complex and you need time to train your employees. For this reason, the same Kommo CRM (formerly amoCRM) or PipeDrive implementation that we offer focuses on creating a simple, intuitive interface designed specifically for the sales team.

You can, for example, transfer all your customer data from spreadsheets in just a few clicks, create accounts for your sales representatives or managers, other team members, and start working there right away. You can assign tasks that will automatically remind your sales reps so they don't miss a single call. Your sales will increase only if you get the simplest tool for automating them, and if you follow well-established regulations.

Are your salespeople resisting CRM implementation? Do they feel lazy and find it too difficult?

We agree with you that habits die hard and that's natural. However, your sales team probably always collects information about calls, conversations, contacts, and agreements. They write down their to-do lists in notes and spreadsheets. They need to keep in mind where everything was saved. But when you have over a hundred contacts, obviously I agree with you, habits die hard and that's natural. However, your sales team probably always collects information about calls, conversations, contacts, and agreements. They write down their to-do lists in notes and spreadsheets. They need to keep in mind where everything was saved.

But when you have over a hundred contacts, it's obvious that sales reps won't remember this because notes or spreadsheets don't remind them of it. As a result, you not only complicate your work, but also lose customers and company profits.

By maintaining your customer base in CRM, your sales team can spend less time collecting information. You can avoid collecting lead and customer data by manually recording it, skipping calls, or forgetting about your daily tasks. Your managers get full control over the sales process, you get full control over the managers, and you stop losing company profits.

By now, you probably understand that by building your sales process this way and automating it, you will only simplify the workflow of your sales team.

Overloading the interface with additional functionality complicates the implementation of CRM. Since many things are incomprehensible to employees and may even seem unnecessary, they need to be trained to work with the system.

Overloading the interface with additional functionality complicates the implementation of CRM. Since many things are incomprehensible to employees and may even seem unnecessary, they need to be trained to work with the system.

The foregoing creates a high risk of unsuccessful CRM implementation, especially in a situation where before implementation the work was done on paper or in an Excel file by the same sales managers. On the other hand, highly specialized solutions designed for sales managers do not require the deployment of a technical infrastructure; they are convenient and understandable; they can be used in just one day.

I think you will agree with us that it is easier to move from something simple to something more complex, because this approach has a better chance of being successfully implemented and accepted by the team.

In our activities in the direction of the integrated implementation of CRM systems for companies, we have good experience, which you can partially familiarize yourself with by reading our CRM projects. It is especially important that we have extensive experience in working in different areas of business.

If a sales manager makes one additional sale per month because working in CRM automates most of his daily tasks, it gives him more time to focus on sales. In addition, CRM does not require large expenses - the income justifies the costs.

By never forgetting what you have agreed with your potential or existing customers, you will be able to strengthen their loyalty and get more regular customers. In addition, excellent customer service is usually recommended to family and friends, which in turn lowers the cost of acquiring new customers. Thus, you will only benefit from CRM.

You can familiarize yourself with our basic commercial offer by clicking on the link. Also, we always go to meet our customers, we are ready to discuss your project in detail and make an individual offer.

We at Brutal Marketing will select for you the best CRM program that you can use in your business. We will gladly tell you about the capabilities of the software and show you which settings will definitely help you achieve the desired financial results.