CRM system implementation problems – Brutal Marketing blog

It is simply impossible to overestimate the advantages of Kommo CRM, this software is a real boon for business. Integration with all popular messengers (Telegram, WhatsApp, Viber), the presence of a corporate messenger amo (there is a unique function of converting voice messages into text, which can significantly save time), setting up parsing with different sites (relevant, for example, for realtors to work with message boards ), two-way integration with 1C, updating information without rebooting the system and much more - this is just a part of what Kommo can boast of.

Implementation of Kommo CRM software usually takes from three weeks to two months, depending on the complexity of the project and the number of employees. However, it should be noted that there are some problems in the implementation of a CRM system.

And then, these are more likely not problems, but moments that require more careful attention from people planning to use Kommo CRM.

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First of all, you need to clearly define the goals of implementing the system for your business.
Kommo CRM is an excellent assistant for business, and it is not at all a magic wand for all difficulties. Therefore, it is worthwhile to objectively assess the need to implement software in the work of the company.

It is important to immediately voice your wishes to the Brutal Marketing team, this will allow you to immediately correctly build a plan for introducing the product into work, delimit the access rights of employees, etc.

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Also, one of the problems of CRM implementation is the reluctance of managers to work in the system. Anything new always raises many questions and not every person is ready to learn, so sometimes managers try to evade their responsibilities, forget to enter data into the system.

In this regard, it is extremely difficult to evaluate the useful action. The system works only if the work algorithms are observed by all employees of the company.

Lack of time. In order for Kommo CRM to work, you need to spend time conducting an audit, building a work plan for developers, training employees, discussing settings, etc.

And during this period, it is much more difficult for managers to work, because they need to work in the same mode, but also learn to innovate.