One of the primary reasons for CRM sabotage is that managers are forced to be tied to the office or only to a workstation with stationary access. If employees cannot use the system from a smartphone or tablet while “on the go” (meeting, travel, conference), they often postpone data entry, writing it on paper or in a notebook — leading to loss of details, inaccuracies, and reduced information quality.
When a CRM has an adapted mobile version or an app that allows instant recording of contacts, calls, and meetings, it significantly improves the quality and completeness of the data entered. Employees are no longer dependent on memory or paper notes, which are often lost or distorted.