BRUTAL MARKETING

CRISIS AND CRM. HOW IMPLEMENTATION OF CRM WILL HELP YOU TO START REMOTE WORK OF EMPLOYEES

november 2024
BRUTAL MARKETING

Crisis and CRM. How CRM implementations will help improve remote work of employees

november 2024

CRM for Remote Work: How to Keep Business Running During a Crisis

The coronavirus pandemic and war dictates new rules of the game for the market and business: companies are hastily transferring their employees to remote work, developing new regulations.

It is also worth noting that the market is expecting a new economic crisis, and companies will have to optimize their work under the new conditions - automate business processes, reduce the number of employees and spend the minimum amount of money on analytics and advertising with their maximum efficiency.

We present you convenient Kommo CRM options and services that will cope with these tasks.

Automation of business processes. We free our hands
and people

Kommo CRM has a great interface and the ability to automate the work of the company. This applies both to the internal structure of the business, and to the work of the company and with customers.

Automatic sales funnel

So, in Kommo CRM, you can set up automatic sales funnels, in which all stages of the relationship between customers and the company are clearly defined.

The deal is automatically moved from stage to stage, based on the system settings.
For example, if a commercial offer is sent to a client, the transaction automatically proceeds to the next stage.
Related articles:
🔗 CRM: Benefits of Implementing
Automatic sales funnel | CRM for Remote Work: How to Keep Business Running During a Crisis - Brutal Marketing blog
Automatic system actions from deals in the Digital Funnel

Autotasks

Also in Kommo CRM, you can set up automatic distribution of leads between managers and automatic setting of tasks for deals.

This will help you not to lose customers and be constantly aware of the stage of work with them.

Widgets

The next important point is Kommo CRM widgets, which save a lot of time for managers. We wrote about one of them, the automatic document generation widget, earlier.

By connecting widgets, you can save on the time of managers, and therefore on their number. An important pole for business in times of crisis.
Related articles:
🔗 What is CRM for?
Widgets | CRM for Remote Work: How to Keep Business Running During a Crisis - Brutal Marketing blog
Kommo CRM (formerly amoCRM) Widgets

crm chat. Establishing a connection between
employees and departments

In addition to the CRM system, amo has its own corporate internal chat for effective communication within the company. So, the messenger has all the necessary functionality for communication between employees, exchanging files and information on clients.

The chat is part of the Kommo CRM system itself - you can communicate on current deals directly through it. Chat is indispensable in conditions when the work of the company needs to be transferred to the rails of outsourcing.

Integration with third party services. We optimize
budgets and analyze efficiency

In an economic crisis, it is important to carefully analyze the work of the company and control budgets - especially advertising.

So, CRM allows you to integrate the system with third-party end-to-end analytics services that will show the effectiveness of the funds spent and the return on them.

We wrote about some of them, such as Roistat, My warehouse inventory system. These services have a huge toolkit in organizing and analyzing the work of the company, which, in combination with CRM, makes them effective assistants for the company in difficult times in the market.

If a company needs to maintain high-quality telephone communication with customers even at remote work, then online telephony will be the best solution to this issue. In one of our articles, we talk about the advantage of Binotel, with the help of which it is possible, among other things, to organize the quality work of outsourced managers.

Refinement and advanced configuration of CRM.
Solving individual problems of the company in the conditions
crisis

Note that Kommo CRM is a cloud-based system that can be used from any device anywhere. It is also convenient to modify amo for the individual needs of the company, so if a business needs individual solutions, then Kommo CRM can provide their development.

In this case, professional integrators will work with the business - the official partners of Kommo CRM, who will develop all the options and solutions that the company needs.

So, it is possible to transfer a business into a crisis mode without losses. Moreover, by introducing new technologies into the work of the company, you can get a number of important benefits, such as saving time, saving money on staff and inefficient spending of advertising budgets, automating the work of the sales department, and high-quality business analytics.

This important experience, gained during difficult times, will help businesses grow faster after the crisis is over, when the markets revive and start to grow again.

Frequently Asked Questions

How does CRM help businesses survive a crisis?

CRM keeps your client base organized, automates repetitive tasks, and gives managers clear visibility into every deal — even when working remotely. In a crisis, this means fewer lost leads, lower operational costs, and faster response to market changes.

How do you set up remote work for a sales team using CRM?

In Kommo CRM, you can configure automated sales funnels, lead distribution rules, automatic task creation, and deal-based team chat. Managers work from anywhere, and the team lead sees real-time activity without asking for manual reports.

Can CRM help reduce headcount without hurting sales performance?

Yes. Automation — triggered tasks, document templates, auto-emails — lets a smaller team handle the same volume of deals. In a downturn, this is one of the most practical ways to reduce costs while maintaining sales quality.

What integrations are most useful for remote work?

The most impactful ones are: IP telephony (for call logging and recording), messenger integrations (Telegram, WhatsApp, Viber), and end-to-end analytics platforms to track ad spend efficiency. All of these connect natively with Kommo CRM.

How long does CRM implementation take?

A basic setup — sales funnel, lead distribution, messenger connections — takes 3 to 4 weeks. A full implementation with custom automations and integrations typically runs 6 to 8 weeks depending on business complexity.

Is CRM worth implementing during an economic crisis?

Especially during one. When budgets are tight, you can't afford to lose leads or spend on ineffective channels. CRM gives you full visibility into what's working, where deals are getting stuck, and which managers are performing — exactly the data you need to make the right decisions under pressure.
CRM remote work, CRM crisis management, Kommo CRM remote employees, CRM automation during crisis, remote sales team CRM, business continuity CRM, CRM implementation crisis, managing remote teams with CRM | Brutal Marketing blog | CRM for Remote Work: How to Keep Business Running During a Crisis
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