The case of the Solar Garden solar photovoltaic power plant installation company. Implementation of CRM, telephony setup – Brutal Marketing

Solar Garden is a company specializing in the design, sale, and installation of solar power systems under the Green Tariff program. Their product is complex. The sales cycle is long. The documentation process is detailed and highly regulated.

On the surface, everything looked stable: leads were coming in, managers were communicating with prospects, deals were closing.
But behind the scenes, the sales department was slowly losing control.

And that’s where this transformation story begins.

Site: solargarden.com.ua/
Number of employees: 38

As advertising campaigns scaled and inbound traffic increased, the internal processes could no longer keep up.

Leads were tracked in Google Sheets.
Communication was scattered across messengers.
Documents were stored in different folders.
Deadlines depended on memory rather than automation.

Eventually, the leadership faced an uncomfortable truth:

• Some leads were getting lost.
• Managers followed different workflows.
• Sales conversion rates were unclear.
• There was no structured digital sales funnel.
• Revenue forecasting was almost impossible.

This is a common turning point for growing companies — when CRM implementation and sales automation become essential, not optional.

Because without a system, growth creates chaos.

The biggest issue was not just operational inefficiency.
It was the absence of visibility and control.

Without a properly configured CRM for sales, management:

• couldn’t clearly measure manager performance,
• didn’t see where deals were getting stuck,
• lacked real-time analytics,
• couldn’t calculate the true cost per acquisition.

Marketing was generating leads.
The team was working hard.
But there was no structured sales process optimization.

Solar Garden needed more than software.
They needed a system.

That’s when they decided to move forward with Kommo CRM implementation and full sales automation.

We didn’t start with technical setup.
We started with understanding the business.

We conducted deep interviews with management, mapped the real sales stages, identified bottlenecks, and analyzed where prospects were being lost.

Only then did we design a customized digital sales funnel aligned with their actual business logic.

We implemented a fully customized CRM for business, tailored specifically to the solar energy sales cycle:

• Structured pipeline stages
• Mandatory deal fields
• Automated task creation
• Deadline control
• Standardized workflows

Now, no deal can “freeze” without accountability.

All website inquiries are automatically transferred into the CRM system.

Leads are distributed among managers based on workload, ensuring:

• Zero lost inquiries
• Faster response times
• Structured lead qualification

This significantly improved operational discipline.

All communication is recorded and attached directly to the client profile inside the CRM.

This provided:

• Quality control
• Full transparency
• Data-driven performance evaluation

We developed a built-in document generation system inside the CRM.

Instead of manually copying information, managers now generate contracts and documents automatically from deal data.

This reduced administrative workload and minimized errors.

We configured executive dashboards and reporting tools, providing:

• Conversion rate tracking
• Funnel stage analytics
• Sales performance reports
• Visibility into deal progression

In essence, Solar Garden didn’t just get a CRM — they gained a data-driven sales management system with end-to-end visibility.

After CRM implementation and sales process automation, Solar Garden achieved:

• A fully structured sales department
• A transparent digital sales funnel
• Automated routine operations
• Improved manager discipline
• Reduced lead loss
• Real-time performance tracking
• Scalable sales infrastructure

But the biggest shift wasn’t operational. It was psychological.

For the first time, the owners felt in control.
Decisions were no longer based on assumptions — they were based on data.

CRM implementation is not about software.
It’s about building a scalable business model.

Solar Garden transitioned from manual sales tracking to a structured, automated, and measurable system.

Today, their CRM works as a tool for:

• Control
• Forecasting
• Analytics
• Sustainable growth

And that is what true sales automation and CRM integration for business should deliver.

As a result of the development and integration of Brutal Marketing, the Solar Garden team received a convenient system with an automated work of the sales department.

Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time. The system itself now controls the workload of sales managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides managers through all stages of the sales funnel and allows you not to miss a single important detail.