Case of technical workshop Pro-Service. Implementation of CRM, automation of communications, workflow – Brutal Marketing

Pro-Service is a service workshop located in central Barcelona. The company specializes in repairing and maintaining cars, ATVs, boats, and yachts. A team of 16 employees, steady customer flow, strong reputation.

From the outside — a stable, growing business.
Inside — processes that relied on people rather than on systems.

The number of inquiries was increasing.
Managers were overloaded.
The owner was losing visibility.

At this stage, every growing service business faces a turning point:
either move to a structured management system — or start losing revenue.

Site: https://pro-service.cat/

At the start of the project, the situation was typical for a service company:

• Leads were tracked in Google Sheets
• Part of communication was scattered across messengers
• No unified CRM system
• Managers relied on memory
• No structured sales performance control
• No management dashboards
• No end-to-end analytics

Everyone was busy.
But the system itself did not exist.

The owner couldn’t clearly see:

• Real conversion rates
• Technician workload
• Revenue sources
• Customer loss points

The business was operating on intuition.
And the real risk wasn’t chaos.
The real risk was the lack of control.

The owner’s request was simple:

We need a transparent, manageable system. No manual chaos.

This marked the beginning of a full CRM implementation for a service business.
Our goal was not just to install software.
Our goal was to redesign the sales management logic.

We analyzed in detail:

• The customer journey from first contact
• Internal lead processing workflow
• Interaction between managers and technicians
• Management control points

Based on this audit, we rebuilt the operational structure.
This was not just sales department automation.
It was complete sales optimization and business process automation.

We performed comprehensive CRM integration with:

• Website
• Facebook
• Instagram
• Messengers

Now every inquiry automatically enters the CRM system.
No manual data entry.
No lost leads.

We configured:

• Sales pipelines
• Automatic lead distribution
• Task automation for managers
• Automated client reminders
• Document generation
• Automated deal stage transitions

Managers stopped spending time on routine tasks.
The system started working for them.

For the owner, we implemented:

• Sales performance dashboards
• Conversion reports
• Technician workload tracking
• Financial analytics
• Lead source analysis

Now the business is visible in real time and in numbers.

That is the difference between “we have a CRM” and “CRM is fully implemented and driving growth.”

Kommo automatically tracks the time of a client's visit and, depending on the time left before the visit, moves the deal through the stages of the sales funnel.

Also, depending on the stage at which the transaction is moving and the service for which the client is registered, a notification is sent to the lead's messenger or to an e-mail with a reminder of the visit.

Pro-Service moved from:

“We are managing somehow”

to:

“We are managing systematically.”

That is what professional CRM implementation delivers.

CRM is not just software.
It is a management system for control, growth, and scalability.

This case demonstrates how:

• CRM implementation
• Sales department automation
• Management dashboards
• End-to-end analytics
• Structured sales performance control

transform a chaotic service operation into a scalable, data-driven business model.

If in your company:

• Leads are getting lost
• Management lacks visibility
• Sales managers are overloaded
• There is no structured analytics

You don’t just need CRM setup.
You need business system transformation.

As a result of developments and integrations Brutal Marketing the Pro-Service workshop team received a user-friendly system with automated work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system itself now controls the workload of the masters. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, all requests are recorded and processed, Kommo CRM guides customers through all stages of the sales funnel, and allows you not to miss a single important detail.