Case of the agency for the employment of students abroad Go to Germany. Implementation of CRM, telephony setup – Brutal Marketing

Go to Germany is a recruitment agency that has been helping students legally find seasonal jobs in Germany since 2017 under the official program Ferienbeschäftigung für ausländische Studierende.

Every season means hundreds of applications, dozens of documents per candidate, continuous communication, and strict deadlines.

The company was growing. Lead flow was increasing. The team was expanding.
But behind the growth, operational chaos was quietly slowing everything down.

Site: https://gotogermany.org/
Number of employees: 20

At the moment of contact, Go to Germany already had:

• Active lead generation
• A sales team
• Advertising campaigns
• Stable demand

What they didn’t have was a structured CRM system and automated sales process.

In reality:

• Leads were stored in Google Sheets
• Data was duplicated or lost
• Managers handled clients manually
• There was no clear sales funnel
• No marketing attribution
• No real-time reporting
• No forecasting

The business was operating — but not managed.
Without proper CRM implementation and sales automation, decisions were based on assumptions rather than data.

In March 2020, the company decided to adopt Kommo CRM as a step toward sales department automation.
However, simply purchasing a CRM does not equal transformation.

Without professional CRM setup, funnel structuring, and CRM integrations, even the best software becomes just another database.

That’s when Go to Germany partnered with us to conduct a full CRM implementation, automate the sales department, and build a transparent analytics system.

We began with a full audit of:

• The real customer journey
• Lead handling processes
• Sales funnel stages
• Drop-off points
• Manager workload
• Marketing sources

Our goal was not just CRM setup — it was building a scalable and predictable sales system.

We designed a structured, logical sales funnel that reflects the real recruitment process:

• New application
• Initial consultation
• Document collection
• Verification
• Employer approval
• Final confirmation

Each stage includes:

• Mandatory fields
• Automated tasks
• Deadline tracking
• Status control

Now, no lead can be forgotten. No stage can be skipped.
This is what proper CRM implementation looks like.

We configured full CRM integration with:

• Website forms
• Facebook
• OLX
• Work.ua
• IP telephony

All leads are automatically captured in Kommo CRM with UTM parameters.

This allowed the company to implement real marketing analytics and lead tracking, including:

• Cost per lead
• Conversion rate per channel
• ROI per campaign
• Sales performance by source

This is full end-to-end sales analytics (omnichannel attribution).

We implemented:

• Automated reminders
• Task assignment rules
• Call tracking
• Performance monitoring
• Standardized communication processes

CRM became not just a database, but a lead management system and performance control tool.
The sales department became measurable.

We implemented:

• Automated reminders
• Task assignment rules
• Call tracking
• Performance monitoring
• Standardized communication processes

CRM became not just a database, but a lead management system and performance control tool.
The sales department became measurable.

After full sales automation and CRM optimization, Go to Germany achieved:

• Structured lead processing
• Reduced lead loss
• Clear visibility of marketing performance
• Controlled manager workload
• Predictable revenue planning
• Improved operational efficiency

Management now makes decisions based on data — not intuition.
The business moved from reactive problem-solving to proactive scaling.

As a result of the developments and integrations of Brutal Marketing, the Go to Germany team received a convenient system with an automated work of the sales department. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system itself now controls the workload of sales managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail.