Case of permanent makeup studio Go Get Microblading. Implementation of CRM, automation of communications, workflow – Brutal Marketing

Go Get Microblading & Certificate - permanent makeup studio in Austin, Texas (USA).

Site: https://gogetpermanentcertificate.com/
Number of employees: 8

Go Get Microblading & Certificate - beauty salon, provide permanent makeup services, also have their own training courses (certifications).

By May 2021, the founders of Go Get Microblading made decisions to implement Kommo CRM to a beauty salon, to improve the quality of work with leads and clients, create a technical support department for existing clients and students. A feature of the request was the unification on the basis of one account of the crm-system and the processes of selling services, and the certification school for students. In the process of processing applications, there was a serious problem of accounting and distribution of applications between the masters of the salon, breakdown into different services and categories, directions.

Go Get Microblading owners determined for themselves that they need a CRM system for a beauty salon, which will help automate and structure the work of both the studio as a whole and the sales department in particular. At that time, the Google Spreadsheets service was used to work from the client base.

After the customer's request, on the basis of the previously completed brief, we interviewed the head of the company's sales department, found out the details of business processes, studied the results and started working on the project.

Based on the results of the brief, sales funnels, fields and automatic tasks were set up. After an intermediate audit of the work done, we started setting up the integration of Kommo CRM with the Go Get Microblading website and social networks.

Now, after filling out the forms, the application immediately goes to the right Kommo CRM funnel (formerly amoCRM), depending on the type of request. We then set up the Digital Sales Funnel. When a request is received from the site, the system assigns it to a free manager (the appointment of a responsible manager depends on the number of open deals for him). As soon as the manager becomes responsible for the lead, the system automatically creates a deal card and sets the first task.

The next step is to call or contact the client, identify the need. Based on the results of the interview, we have created special fields for high-quality work with transactions. For the manager on the screen, the system highlights all the fields that he needs to fill out.

We also made CRM integration with Facebook and Instagram pages. Now, when a manager receives a new lead from social media pages, he can call the client directly from the Kommo CRM card, and this conversation will automatically be displayed in the deal/client card - in the future it will be possible to listen to it in two clicks.

During the initial interview with the client, we found out all the processes that happen to the client when moving to each stage of the sales funnel. And based on these data, automation was carried out:

- collection of data about the health of the client - before each visit, a form is generated and sent to the client, in which he indicates data on his state of health, data on problems, contacts for emergency communication;
- after filling out the form, these data are transferred to the fields of the transaction / client card, and are used in the future to send recommendations, generate documents;
- when a client comes to the salon, the system tracks his visit and automatically generates documents in pdf format, which can be printed, sent to a messenger or to the client's e-mail.

Kommo CRM automatically tracks the time of a client's visit and, depending on the time left before the procedure, moves the deal through the stages of the sales funnel.

Also, depending on the stage at which the transaction is moving and the service for which the client is registered, a notification is sent to the lead's messenger or email with a reminder of the visit, and if health information is not filled out, the link to the form is repeated.

After the implementation of the Kommo CRM system, staff training was carried out, the customer received an individual link to the video (recording of training in the system) to access the training of managers (both current and new).

As a result of developments and integrations Brutal Marketing the Go Get Microblading beauty salon team received a convenient system with automated studio work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail.