Case of permanent makeup studio Go Get Microblading. Implementation of CRM, automation of communications, workflow – Brutal Marketing

Every fast-growing business eventually faces the same problem.

Leads are coming in.
Marketing is working.
Revenue is growing.
But control is missing.

That was exactly the situation at Go&Get Microblading before we started working together.

Go Get Microblading & Certificate - permanent makeup studio in Austin, Texas (USA).

Site: https://gogetpermanentcertificate.com/
Number of employees: 8

The beauty industry moves fast. Social media, website inquiries, direct messages — leads were coming from multiple channels every day. On the surface, everything looked fine.

Behind the scenes:

• Some leads were answered too late
• Some prospects simply disappeared
• No one clearly understood real conversion rates
• Marketing ROI was unclear
• Sales performance depended heavily on individual managers

They had a CRM.
But they didn’t have a system.
Without proper sales funnel optimization, sales automation, and end-to-end analytics, a CRM becomes just a contact database — not a management tool.

And growth without control eventually becomes expensive.

The issue wasn’t low sales.

The issue was uncertainty.

• Which marketing channel actually generates profit?
• Why does one sales manager close more deals than another?
• Where exactly are leads being lost?
• Can we scale advertising safely?

The company didn’t just need CRM implementation.
They needed business systematization and a structured CRM for the sales department.

We didn’t start with buttons and settings.
We started with process.

We mapped the full customer journey:
first contact → consultation → booking → repeat service.

We identified bottlenecks.
We located drop-off points.
We rebuilt the CRM structure to reflect the real sales process.

This became the foundation for conversion rate improvement.

Next came automation.

We implemented:

• Automatic task creation for managers
• First-response time control
• Accurate lead source tracking
• Transparent responsibility tracking

Now, no lead could “get lost”. Sales automation removed human inconsistency from critical revenue points.

The CRM for the beauty business became a system that enforces discipline.

Before the project:

• Marketing data lived in ad platforms.
• Sales data lived in CRM.
• Revenue data lived elsewhere.

We connected everything through end-to-end analytics.

For the first time, the company clearly saw:

• Cost per lead
• Cost per acquisition
• Revenue by channel
• True marketing ROI

Scaling advertising was no longer a risk — it became a strategic decision based on data.

We built real-time management dashboards that show:

• Sales team conversion rates
• Individual manager performance
• Average check
• Revenue dynamics
• Funnel drop-off points

No more manual reports.
No more Excel chaos.
Sales performance control became measurable and transparent.

The owner could finally manage by numbers — not by intuition.

After CRM implementation and analytics setup:

• Lost leads were eliminated
• Response speed improved
• Sales discipline increased
• Marketing became predictable
• Decision-making became data-driven

Go Get Microblading shifted from “working hard” to “working systematically.”

CRM is not software.

CRM implementation is a shift in management culture. When:

• Every lead is tracked
• Every manager is measured
• Every channel is evaluated
• Every decision is supported by analytics

Growth becomes controllable.
And controllable growth is scalable growth.

As a result of developments and integrations Brutal Marketing the Go Get Microblading beauty salon team received a convenient system with automated studio work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail.