Case of household appliances export service Eco Taxi LV. Implementation of CRM, automation of communications, workflow, tracking couriers – Brutal Marketing

Sometimes a business grows faster than its internal systems.

That was exactly the situation with ECO TAXI.

The company was expanding. Leads were coming in. Marketing campaigns were running. The sales team was busy. From the outside, everything looked healthy.

But inside, cracks were forming.
Leads were processed manually.
Some inquiries were lost.
Managers followed their own approaches.
The owner had no real-time visibility into sales performance.

Revenue was growing — but control was slipping away.

At some point, it became clear: without proper CRM implementation and sales process automation, scaling further would only increase chaos.

Site: https://eco-taxi.lv/
Number of employees: 11

When ECO TAXI approached us, their core pain points were:

• No centralized lead management system
• No structured sales funnel
• Limited visibility into sales performance
• No management dashboards
• Marketing disconnected from actual sales results
• No end-to-end analytics

The leadership team couldn’t clearly answer critical questions:

• What is our real customer acquisition cost?
• Where are we losing deals?
• Which sales managers perform best?
• Which marketing channels generate profitable customers?

Decisions were based on assumptions instead of data.
And assumptions are expensive.

We didn’t start with software.
We started with business process diagnostics.

Because CRM implementation is not about installing a tool.
It’s about building a scalable sales system.

We redesigned the sales funnel based on real customer journeys and:

• Built a structured pipeline aligned with the company’s sales cycle
• Implemented CRM automation for lead capture
• Integrated all lead sources into a unified system
• Set up automated lead distribution
• Introduced response-time control (SLA tracking)
• Implemented performance tracking for sales managers

Now:

• Every lead is captured.
• Every interaction is recorded.
• Every manager is accountable.

Sales automation eliminated human error in processes that were previously costing the company revenue.

Transparency changes everything.

We developed management dashboards that provide real-time visibility into:

• Number of leads by channel
• Conversion rates at every stage
• Individual sales performance
• Average deal size
• Revenue dynamics
• Plan vs. actual performance

Now leadership doesn’t rely on intuition.
They rely on data-driven sales analytics.
They can immediately identify bottlenecks, underperforming stages, and growth opportunities.

Before CRM optimization, marketing and sales operated in separate silos.

We connected advertising channels directly to the CRM system and implemented end-to-end analytics, allowing ECO TAXI to:

• Track customer acquisition cost
• Measure return on advertising spend (ROAS)
• Identify profitable marketing channels
• Optimize marketing budgets
• Scale revenue predictably

Now every marketing dollar is measurable.
No more guesswork.

The GSM Tasks system was used as a logistics system (vehicle control).

We have developed individual integration with the CRM system, which automatically transfers order data to applications to the courier, and as these orders are executed, they automatically close them as completed or not completed orders on the CRM side (based on information from GSM Tasks)

After the implementation of the Kommo system, staff training was carried out, the customer received an individual link to the video (recording of training in the system) to access the training of managers (both current and new).

After implementing CRM and optimizing the sales department, ECO TAXI achieved:

• 100% lead capture
• Structured and transparent sales funnel
• Improved sales discipline
• Real-time management dashboards
• Clear performance tracking
• Integrated marketing and sales analytics
• A scalable, data-driven sales system

But the biggest transformation wasn’t technical.
It was managerial.

The company shifted from reactive management to strategic control.

Before CRM Implementation:

• Manual lead processing
• Lost opportunities
• No structured sales analytics
• Intuitive decision-making
• Limited growth visibility

After Sales Automation & Analytics Setup:

• Automated sales processes
• Full visibility through management dashboards
• End-to-end analytics
• Performance tracking by manager and channel
• Data-driven growth strategy

ECO TAXI moved from operational chaos to a scalable CRM-powered sales system.

Every growing business eventually hits a ceiling.

That ceiling is rarely about lead volume.
It’s about the lack of systems.

CRM implementation, sales automation, management dashboards, and sales analytics are not “nice-to-have tools.”
They are the infrastructure for sustainable scaling.

ECO TAXI didn’t just install a CRM. They built a management system.

As a result of the developments and integrations of Brutal Marketing, the Eco Taxi household appliance removal service team received a convenient system with automated work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, CRM leads sellers through all stages of the transaction and allows you not to miss a single important detail.