DRCT technology provider case. Implementation of CRM, connection of IP-telephony, field change control widget – Brutal Marketing

DRCT is an international aviation distribution company working with major global airlines. The product was strong. The expertise was solid. Leads were coming in.

From the outside, everything looked stable.
But internally, the sales system was under pressure.
Leads were handled manually.

Customer data lived in spreadsheets.
Communication was scattered across channels.
There was no centralized visibility into performance.

Management kept asking the same questions:

• Where are we losing leads?
• Why are some deals stuck for weeks?
• Which sales managers are truly performing?
• What is the real conversion rate of our sales funnel?
• Can we accurately forecast revenue?

Without a structured CRM system and proper sales analytics, decisions were based on assumptions rather than data. And when a company scales, that becomes expensive.

DRCT realized it was time for transformation.

Site: https://drct.aero/
Number of employees: 8

The company didn’t just need software.
It needed a sales management system.

The goals were clear:

• Automate lead processing
• Build a transparent sales funnel
• Implement sales team performance control
• Centralize communication
• Introduce real-time analytics and reporting

They chose Kommo CRM as the platform — flexible, scalable, and suitable for building a fully automated digital sales funnel.

But CRM implementation alone does not guarantee results. The real transformation happens in the setup.

Before configuring anything, we analyzed DRCT’s entire sales process:

• Customer journey mapping
• Funnel stage optimization
• Bottleneck identification
• Lead loss analysis

This allowed us to design a customized CRM architecture aligned with real business processes — not generic templates.

The goal was simple: make sales predictable and measurable.

We implemented CRM not as a contact database, but as a central control system for the sales department.

Key improvements included:

• Structured and optimized sales funnel
• Mandatory fields for better data quality
• Automated lead distribution
• Website-to-CRM integration
• Automated tasks and reminders

Now, every incoming lead automatically enters the CRM system, is assigned to the right manager, and is tracked through every stage.
No more lost inquiries.
No more forgotten follow-ups.

This is what real sales automation looks like.

To create a fully integrated ecosystem, we connected:

• IP telephony
• Facebook communication channels
• Full communication history inside each deal card

Every call, message, and interaction is now stored in one place.

We also implemented a custom change-tracking widget that logs who changed what and when inside the CRM. This significantly increased accountability and improved sales discipline.

CRM became not just a tool — but a sales performance control system.

After implementation, DRCT gained full visibility into:

• Real-time sales funnel performance
• Conversion rates at every stage
• Individual manager performance
• Revenue forecasting
• Lead source effectiveness

For the first time, management could make decisions based on clear data instead of intuition.
With proper sales analytics and CRM reporting, the company moved from reactive management to strategic control.

After CRM implementation and sales process optimization, DRCT achieved:

• Full transparency in the sales pipeline
• Faster lead response time
• Reduced lead loss
• Improved sales team accountability
• Data-driven decision making
• Stronger revenue predictability

The company shifted from manual operations to a structured, automated sales system.
CRM became the backbone of their sales management strategy.

DRCT’s story reflects what many growing B2B companies experience:

• Increasing lead volume
• Expanding sales teams
• Growing operational complexity
• Lack of centralized control

Without proper CRM implementation, sales automation, and analytics integration, growth inevitably leads to inefficiency.

A well-configured CRM system is not about convenience.
It is about control, predictability, and scalable revenue growth.

As a result of the development and integration of Brutal Marketing, the DRCT team received a convenient system with an automated work of the sales department. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo guides sellers through all stages of the transaction and allows you not to miss a single important detail.