DRCT technology provider case. Implementation of CRM, connection of IP-telephony, field change control widget – Brutal Marketing

DRCT - technology provider. Like GDS, only better. The company provides technical capabilities to agents and airlines for ticket sales.

Site: https://drct.aero/
Number of employees: 8

DRCT company - technology provider. Like GDS, only better. The company provides technical capabilities to agents and airlines to sell tickets to world famous Lufthansa, Austrian Airlines, Aegean Airlines, American Airlines, Air Arabia, Brussels Airlines, Level, Swiss, Air France, KLM, Ukraine International Airlines, SkyUp, British Airways, Iberia, Air Malta, Olympic Air, Singapore Airlines, Vueling.

By June 2021, the founders of DRCT made decisions to implement Kommo CRM in the sales department, to improve the quality of work with leads and clients, and create a technical support department for existing partners. In the process of processing applications, there was a serious problem of accounting and distribution of applications between managers, breakdown into different services and categories, so CRM for the sales department was necessary.

DRCT owners realized that we needed a system that would help automate and structure the work of the company, and the sales department in particular. At that time, the Google Spreadsheets service was used to work from the client base.

Based on the previously completed brief, we interviewed the head of the company's sales department, found out the details of business processes, studied the results, and after all the formalities were settled, we got to work.

First, based on the results of the brief, we set up sales funnels, fields, and automatic tasks. After an intermediate audit of the work done, we started setting up the integration of Kommo CRM with the DRCT website.

Now, after filling out the forms, the request immediately goes to the right CRM funnel, depending on the type of request. We then set up the Digital Sales Funnel. When a request is received from the site, the system assigns it to a free manager (the appointment of a responsible manager depends on the number of open deals for him).

As soon as the manager becomes responsible for the lead, the system automatically creates a deal card and sets the first task.

The next step is to call the client, identify the need. Based on the results of the interview, we have created special fields for high-quality work with transactions. For the manager on the screen, the system highlights all the fields that he needs to fill out.

We also integrated Kommo CRM with Facebook pages and set up IP telephony. Now the manager, when receiving a new lead from Facebook, can call the client directly from the CRM card, and this conversation will automatically be displayed in the deal / client card - in the future it will be possible to listen to it in two clicks.

In the process of setting up the system, an individual development from Brutal Marketing was also implemented - a widget to control changes to all fields in the system. When the manager changes the values of the system fields, the system automatically records a note to the transaction with data on who, at what time, what field was changed, and also the value of this field "before" and "after" the changes were made.

As a result of the development and integration of Brutal Marketing, the DRCT team received a convenient system with an automated work of the sales department. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo guides sellers through all stages of the transaction and allows you not to miss a single important detail.