Case of the real estate agency Capitol Estate.
Implementation of CRM, automation of communications, telephony setup – Brutal Marketing

Capitol Estate – is an international real estate agency helping foreign clients buy and sell property in Turkey for over nine years. With more than 1,000 satisfied customers and a steady flow of incoming leads, the business was growing fast.

On the surface — success.
Behind the scenes — operational chaos.
Leads were coming from more than 10 different sources: website forms, social media, messengers, phone calls, referrals. But there was no centralized CRM system to manage them properly.

As the company scaled, problems escalated:

• Leads were getting lost.
• Managers worked in spreadsheets and private chats.
• There was no unified sales funnel.
• No transparent sales analytics.
• No clear understanding of which marketing channels generated revenue.
• No structured control over the sales team.

The leadership faced a critical realization:

“We are growing, but we are not in control.”

Site: https://capitolestate.com/
Number of employees: 23

The issue wasn’t traffic.
It wasn’t demand.
It wasn’t even the team.

The real problem was the lack of structured CRM implementation and sales department automation.
Without proper lead management and CRM integration, every new inquiry increased internal pressure. Managers were overwhelmed with manual tasks. Reporting was inconsistent. Forecasting revenue was nearly impossible.

Growth without systems was becoming dangerous.
That’s when Capitol Estate decided it was time for transformation.

Our goal was not simply to install a CRM.

Our goal was to redesign the sales infrastructure.

Before implementing CRM, we conducted a detailed audit:

• How leads move through the pipeline
• How managers communicate with clients
• Where and why deals are lost
• What slows down response time
• How performance is measured

We discovered fragmented processes, inconsistent follow-ups, and no structured pipeline management.

We implemented a CRM system tailored specifically for a real estate agency with international clients.

The system included:

• Clear and structured sales funnel stages
• Automated lead distribution among managers
• CRM integration with website and social media
• Automated task assignments and reminders
• Fully structured client profiles

Now, every incoming lead automatically enters the CRM and moves through a defined digital sales funnel.
No more lost opportunities.

We integrated:

• WhatsApp, Viber, Telegram
• Facebook and Instagram messaging
• Virtual telephony
• Automatic call logging and message tracking

All client communication became centralized inside the CRM system.
Managers gained clarity. Leadership gained transparency.

Every interaction was trackable.
Every delay became visible.
Every opportunity was measurable.

With CRM implementation complete, we introduced advanced sales analytics:

• Lead source tracking
• Conversion rates by funnel stage
• Response time monitoring
• Revenue forecasting
• Individual manager performance tracking

We built performance dashboards that gave leadership real-time visibility into the sales department.
Marketing ROI became measurable through proper attribution and sales analytics.

For the first time, Capitol Estate could see:
From lead source → to deal → to revenue.

After the implementation of the Kommo CRM system, staff training was carried out, the customer received an individual link to the video (recording of training in the system) to access the training of managers (both current and new).

After CRM implementation and sales automation:

• 100% of leads are recorded and tracked
• Clear sales funnel visibility
• Automated task management
• Full transparency of sales team performance
• Accurate revenue forecasting
• Data-driven marketing decisions
• Scalable and structured sales department

But the biggest transformation wasn’t technical.
It was strategic.

The company stopped operating on intuition and started operating on data.

CRM for a real estate agency is not just software.
It is the foundation of scalable growth.

Without CRM integration and sales automation:

• Leads are lost.
• Managers are overloaded.
• Revenue is unpredictable.
• Marketing effectiveness is unclear.

With proper CRM implementation:

• Sales processes become predictable.
• Performance becomes measurable.
• Growth becomes manageable.

Capitol Estate’s story is not about installing a tool.
It is about building a structured, automated, analytics-driven sales system that supports long-term growth.

As a result of the development and integration of Brutal Marketing, the team of the Capitol Estate real estate agency received a convenient system with automated work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers.
Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail and to simplify and automate the work of managers as much as possible.