Case of industrial company Big Bag Papa. Implementation of CRM, automation of communications, delivery control, telephony setup – Brutal Marketing

Sometimes a business grows faster than its internal processes.

When Big Bag Papa approached us, sales were happening. Leads were coming in. Managers were working. Advertising was running. From the outside, everything looked fine.

But inside, there was growing pressure.
Leads were getting lost.
Managers were juggling spreadsheets and messengers.
The owner lacked visibility into real sales performance.
There was no clear understanding of which marketing channels were actually profitable.

It wasn’t a marketing problem.
It was a systems problem.

The company didn’t just need software. They needed a proper CRM implementation for their sales department — a system that would bring structure, visibility, and control.

Site: https://bigbagpapa.com.ua/
Number of employees: 27

The core request sounded simple:

“We need transparency. We want to clearly see what’s happening in our sales every day.”

At that time, there was no centralized lead management system.

Website inquiries, advertising leads, and messenger conversations were scattered across different tools.
Managers spent valuable time searching for information instead of closing deals.
Leadership relied on manual reports instead of real-time data.
Marketing budgets were scaling — without a clear understanding of ROI.

Without a structured CRM system for sales management, growth becomes risky.

We didn’t start with technical setup.
We started with understanding the business.

We analyzed:

• The real sales workflow
• Deal stages and bottlenecks
• Manager responsibilities
• Client communication patterns

Only then did we move to custom CRM system setup tailored to Big Bag Papa’s processes.

We implemented:

• A structured digital sales pipeline
• Full CRM integration with website and advertising channels
• Messenger and telephony integration
• Automated lead distribution between managers
• Automated client notifications and follow-ups
• Centralized communication history inside the CRM

Now every lead is captured.
Every interaction is recorded.

No opportunity disappears.
This is what proper sales automation and business process automation look like in practice.

The next critical step was building end-to-end sales analytics.

We connected:
Marketing → Lead → Manager → Deal → Revenue

This enabled the company to clearly see:

• Conversion rates at each pipeline stage
• Manager performance metrics
• Revenue by source
• Sales forecasting
• Bottlenecks causing revenue loss

Leadership received real-time management dashboards showing:

• Sales plan vs actual performance
• Department KPIs
• Pipeline health
• Revenue dynamics

The CRM system became not just a tracking tool — but a strategic sales management platform.

After implementing CRM and automating the sales department, Big Bag Papa experienced a fundamental shift:

• 100% lead visibility
• Faster response times
• Reduced lost opportunities
• Structured manager accountability
• Clear marketing performance insights
• Scalable growth without operational chaos

The feeling of “constant manual control” disappeared.

Instead, the company gained:

• Predictability
• Measurability
• Strategic clarity

This is the real value of professional CRM implementation and sales automation.

After the implementation of the Kommo CRM, staff training was carried out, the customer received an individual link to the video (recording of training in the system) to access the training of managers (both current and new).

This case is not just about installing a CRM system.
It is about transforming an unstructured sales process into a data-driven, automated, and scalable operation.

When a CRM is implemented correctly, it becomes:

• The control center of your sales department
• A performance monitoring system
• A growth engine
• A foundation for scaling

Big Bag Papa moved from operational chaos to a fully structured sales management ecosystem powered by CRM and analytics.

And that is what effective CRM implementation is truly about.

As a result of the developments and integrations of Brutal Marketing, the team of the Big Bag Papa polypropylene bags sewing and selling company received a convenient system with automated work. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail and to simplify and automate the work of managers as much as possible.