Case of the network of programming schools Algorithmics. Implementation of CRM, development of a field change control widget – Brutal Marketing

Algorithmics - school of mathematics and programming for children aged 6-17. Our schools are located in 14 cities and 3 countries of the world.

Site: https://algoritmika.co.il/
Number of employees: 19

Algorithmics helps to take the first step into the world of IT, teaching children in a playful way and individualizing the approach to each child using a specially designed online platform.

Algoritmika employs experienced teachers who follow the latest trends in IT and education. The company not only teaches children programming, but also instills practical skills in project thinking and teamwork.

By April 2019, the founders of Algorithmics made decisions to implement Kommo into the company for quality lead management. In the process of processing applications, a serious problem arose in accounting and distribution of applications for training, breaking down into different courses and age categories, so the introduction of CRM for the training center became a necessity.

The owners of Algorithmics came to understand that they needed a system that would help automate the work of the company. As of April 2019, the Google Spreadsheets service was used to work from the client base. On the recommendation of Algorithmics, contacted Brutal Marketing - digital agency.

We quickly interviewed the head of the company's sales department, found out the details of business processes, studied the results and got to work.

At the beginning, our specialists, based on the results of the brief, set up sales funnels, fields, and automatic tasks. After an intermediate audit of the work done, we started setting up the integration of Kommo CRM with the Algorithmics website.

Now, after filling out the forms, the request immediately goes to the right CRM funnel, depending on the type of request. We then set up the Digital Sales Funnel.

When a request is received from the site, the system assigns it to a free manager (the appointment of a responsible manager depends on the number of open deals for him).

As soon as the manager becomes responsible for the lead, the system automatically creates a deal card and sets the first task "Contact the client - Process the request".

The next step is to call the client, identify the need and sign up for classes. Based on the results of the interview, we created special fields for enrolling in the course. For the manager on the screen, the system highlights all the fields that he needs to fill out. The manager recognizes and enters the client's data. As soon as all the required fields are filled in, it remains to fill in the required fields: the name and surname of the child, write down the amount in the "budget" column and issue an invoice.

We also integrated Kommo with Facebook pages and set up IP telephony. Now the manager, when receiving a new lead from Facebook, can call the client directly from the Kommo CRM, and this conversation will automatically be displayed in the deal / client card - in the future it will be possible to listen to it in two clicks.

In the process of setting up the system, an individual development from Brutal Marketing was also implemented - a widget to control changes to all fields in the system. When the manager changes the values of the system fields, the system automatically records a note to the transaction with data on who, at what time, what field was changed, and also the value of this field "before" and "after" the changes were made.

As a result of the development and integration of Brutal Marketing, the Algorithmics team received a convenient system with an automated work of the sales department. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system now itself controls the workload of training classes, which helped solve the problem of overbooking. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail.