Case of the network of programming schools Algorithmics. Implementation of CRM, development of a field change control widget – Brutal Marketing

Algoritmika is an international programming school for children aged 6–17. The company operates in multiple cities and countries, helping students develop mathematical thinking, coding skills, and digital creativity.

The company was growing fast. Lead flow was increasing. Marketing was generating demand.
But internally, the sales system was not ready for scale.

Site: https://algoritmika.co.il/
Number of employees: 19

At the beginning, client data was managed in spreadsheets.
That works — until it doesn’t.

As the number of leads increased, problems became visible:

• leads were getting lost;
• managers processed inquiries differently;
• there was no structured sales pipeline;
• no visibility into conversion rates;
• no clear understanding of marketing effectiveness;
• no centralized lead management system;
• no sales analytics to support strategic decisions.

Sales were happening — but they were not predictable.
Management relied on assumptions rather than data.
Scaling became risky.
Revenue potential was leaking through operational gaps.

That’s when the decision was made: to implement a structured CRM system and build a scalable, automated sales process.

When we joined the project, the goal wasn’t simply CRM configuration.

The real objective was clear:

Build a transparent, scalable, data-driven sales management system.

We started with interviews and internal audits.

We needed to understand:

• Where exactly leads were being lost.
• At which stage conversion dropped the most.
• How managers handled follow-ups.
• Which processes lacked standardization.
• Where human error impacted revenue.

The conclusion was simple: the issue wasn’t the team.
The issue was the lack of a structured system.

We implemented and configured Kommo CRM tailored specifically to the educational business model.

What we built:

• structured sales pipelines aligned with course types and age groups;
• automatic lead distribution between managers;
• mandatory tasks triggered at each stage of the pipeline;
• SLA control for response time;
• standardized deal movement logic.

Now, every lead from the website automatically enters the CRM system, is assigned to a responsible manager, and follows a predefined workflow.

The sales department stopped relying on memory and manual tracking. Everything became measurable.

To eliminate friction and manual work, we implemented:

• Facebook lead integration;
• IP telephony integration with automatic call logging;
• full communication history inside each deal card;
• automated task creation for follow-ups.

This sales automation ensured:

• no missed inquiries;
• faster response time;
• higher lead processing consistency;
• improved sales performance tracking.

Managers focused on selling — not on administrative routine.

To strengthen operational control, we introduced a custom CRM field change tracking solution.

The system now records:

• who modified data,
• what exactly was changed,
• when the change occurred,
• previous and updated values.

This provided management with a powerful quality control and performance monitoring tool.
For a growing education business, this level of transparency is critical.

After full CRM implementation and sales automation, Algoritmika gained:

• a transparent and measurable sales pipeline;
• faster lead processing;
• improved conversion rate control;
• structured sales department management;
• clear sales and marketing analytics;
• reduced lead loss;
• operational predictability.

Most importantly, management now has visibility into:

• cost per enrolled student;
• conversion rate from lead to payment;
• performance of each traffic source;
• ROI of marketing campaigns;
• bottlenecks inside the sales funnel.

Sales stopped being chaotic.
They became a system.

This project was not just about CRM system setup.

It was about transformation:

• From spreadsheets to structured CRM.
• From assumptions to data-driven decisions.
• From reactive management to scalable growth.

Today, CRM is the operational core of Algoritmika’s sales and marketing ecosystem — enabling predictable revenue growth and confident scaling.

As a result of the development and integration of Brutal Marketing, the Algorithmics team received a convenient system with an automated work of the sales department. Thanks to the maximum simplification of all operations, applications are processed in the shortest possible time.

The system now itself controls the workload of training classes, which helped solve the problem of overbooking. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM guides sellers through all stages of the transaction and allows you not to miss a single important detail.