Case of the company for the delivery of original bouquets and flower arrangements 7fox.studio. Implementation of CRM, automation of communications, workflow – Brutal Marketing

7fox.studio is a premium flower delivery service offering custom bouquets and subscription-based arrangements across multiple countries. As the business expanded into new markets and marketing channels, the number of incoming leads increased significantly.

But rapid growth exposed a structural weakness.

More traffic meant:

• leads coming from multiple channels (website, social media, ads),
• managers juggling spreadsheets and messengers,
• no unified CRM system,
• no clear sales funnel visibility,
• no structured sales automation,
• no real-time management dashboards,
• no end-to-end (omnichannel) analytics.

At first, these were seen as operational inconveniences. Soon, they became growth blockers.
Without proper CRM implementation and sales process automation, scaling became risky.

Site: https://sevenfox.studio/
Number of employees: 5

The issue wasn’t lead generation.
The issue was control.

Leads were coming in — but:

• there was no automatic lead distribution;
• response times depended on manual actions;
• there was no structured sales pipeline;
• managers worked without unified performance tracking;
• marketing ROI couldn’t be measured through proper CRM analytics;
• delivery logistics weren’t synchronized with the sales process.

The sales department relied on people instead of a system.
For an international flower delivery business, that meant revenue leakage and limited scalability.

The company partnered with Brutal Marketing not just to “set up a CRM,” but to build a complete sales management and analytics system.

We started with processes, not software.

Before implementing the CRM, we:

• mapped the full sales funnel;
• identified lead loss points;
• structured the sales pipeline stages;
• designed automation logic;
• defined KPIs for managers;
• prepared the framework for end-to-end analytics;
• planned management dashboards for real-time control.

Only after that did we move to technical deployment.

We implemented Kommo, a flexible CRM platform designed for sales automation and communication management.

What Was Implemented

Lead Automation & Integration

• Website and social media integration with CRM
• Automatic deal creation
• UTM tracking for marketing analytics
• Zero lead loss architecture

Automatic Lead Distribution

• Balanced workload between managers
• Elimination of manual assignment errors
• Faster response time

Sales Process Control

• Automated task creation at every pipeline stage
• Call and message tracking inside CRM
• SLA-based follow-up monitoring
• Transparent sales funnel visibility

Synchronization with Delivery Workflow
The CRM system tracks delivery dates, countries, and time zones, automatically moving deals across stages.

Management Dashboards & Sales Analytics

• Conversion rate by stage
• Manager performance metrics
• Traffic source analytics
• Revenue tracking
• Marketing ROI monitoring

After CRM implementation, the company’s sales culture shifted dramatically.

• No more lost leads
• Faster response time
• Structured sales automation
• Full transparency of the sales pipeline
• Real-time performance dashboards
• Clear marketing attribution through CRM analytics
• Reduced operational workload

Instead of reacting to problems, the team began managing growth strategically.

For 7fox.studio, CRM became more than a customer database.

It became:

• a sales department management system,
• a performance control mechanism,
• a foundation for scaling internationally,
• a centralized analytics hub,
• a decision-making platform for leadership.

This is what true digital transformation looks like:
CRM implementation, sales automation, management dashboards, and end-to-end analytics working together.

Without CRM — growth becomes chaotic.
With properly implemented CRM — growth becomes predictable and scalable.

If your business struggles with:

• lost leads,
• lack of sales control,
• unclear marketing ROI,
• limited visibility into performance,
• difficulty scaling your sales department,

then professional CRM implementation and sales automation may be your next strategic step.

Because systems don’t just create order.
They create profit and sustainable growth.

As a result of developments and integrations by Brutal Marketing company, the 7fox.studio original bouquets delivery studio team received a convenient system with automated work. Due to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM leads sellers through all stages of the transaction and allows you not to miss a single important detail on orders.