Case of the company for the delivery of original bouquets and flower arrangements 7fox.studio. Implementation of CRM, automation of communications, workflow – Brutal Marketing

7fox.studio - family company for the delivery of original bouquets and flower arrangements. The studio also offers a subscription to flower arrangements and author's postcards..

Site: https://sevenfox.studio/
Number of employees: 5

The head office of 7fox.studio is located in Netanya (Israel). The delivery service works in dozens of countries, including, you can send bouquets from Israel to Ukraine, Georgia, Azerbaijan, Moldova, Germany, USA, Canada, France, Spain, Italy, Russia.

By August 2021, the founders of 7fox.studio made decisions to implement Kommo to the flower delivery studio, to improve the quality of work with leads and clients, to create a support department for existing clients. The peculiarity of the request was the unification on the basis of one account of the crm-system of processes and sales of services for several dozen countries at once. CRM for business was necessary, since in the process of processing applications there was a serious problem of accounting and distribution of applications between delivery services (depending on the country), decorators, warehouses, the breakdown into services and categories of goods was also important.

The owners of 7fox.studio have determined that they need a system that will help automate and structure the work of both the studio in general and the sales department in particular. At that time, the Google Spreadsheets service was used to work from the client base.

As soon as possible after the customer's request, on the basis of the previously filled out brief, we interviewed the head of the company's sales department, found out the details of business processes, and got to work.

First, based on the results of the brief, we set up sales funnels, fields, and automatic tasks. After an intermediate audit of the work done, we started setting up CRM integration with the website and 7fox.studio social networks.

Now the application, after filling out the site forms, immediately goes to the right CRM funnel, depending on the type of request, analytics data, utm-tags are transmitted. We then set up the Digital Sales Funnel. When a request is received from the site, the system assigns it to a free manager (the appointment of a responsible manager depends on the number of open deals for him). As soon as the manager becomes responsible for the lead, the system automatically creates a deal card and sets the first task.

The next step is to call or contact the client, identify the need. Based on the results of the interview, we have created special fields for high-quality work with transactions. For the manager on the screen, the system highlights all the fields that he needs to fill out. The manager learns and enters the client's data.

We also made CRM integration with Facebook and Instagram pages. Now the manager, when receiving a new lead from social pages. networks can call a client directly from the Kommo CRM, and this conversation will automatically be displayed in the deal / client card - in the future it will be possible to listen to it in two clicks.

During the initial interview with the client, we found out all the processes that happen to the client when moving to each stage of the sales funnel. And based on this data, automation was built.

Kommo CRM automatically tracks the date and time of the scheduled delivery of the order to the recipient, and depending on the remaining time before the procedure, moves the transaction through the stages of the sales funnel, notifying and setting the necessary tasks for responsible persons.

Also, depending on the stage the transaction is moving to and the service for which the client is registered, a notification is sent to the customer's messenger or to an e-mail with the current status of his order.

After the implementation of the Kommo CRM, staff training was carried out, the customer received an individual link to the video (recording of training in the system) to access the training of managers (both current and new).

As a result of developments and integrations by Brutal Marketing company, the 7fox.studio original bouquets delivery studio team received a convenient system with automated work. Due to the maximum simplification of all operations, applications are processed in the shortest possible time.

All leads are recorded and processed. The system itself now controls the workload of managers. Convenient widgets and integrations saved managers from a large amount of routine tasks.

As a result, Kommo CRM leads sellers through all stages of the transaction and allows you not to miss a single important detail on orders.