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Sales Analytics & Dashboards

Stop deciding on gut feel and start seeing the full picture — from the first click to the payment. Guides on end-to-end analytics, sales metrics and dashboards, in one place

Sales Analytics & Dashboards – Brutal Marketing blog

Most companies know how much they spent on advertising — but not which of that money actually turned into profit and which was wasted. End-to-end analytics closes that gap. It links your ad channels, the leads in your CRM and the real payments into a single chain, and shows which source pays off and which only looks effective.

But analytics isn't only about advertising. It's about the metrics that reveal the health of your sales: conversion at each stage of the funnel, the average length of a deal, customer acquisition cost (CAC) and lifetime value (LTV), and a revenue forecast for the month ahead. And it's about dashboards that turn scattered numbers into one clear view for a manager — without manual exports into a spreadsheet, and without micromanaging the team.

In this section we've gathered material on all of it: what end-to-end analytics is and why your business needs it, which numbers to track first, how to calculate marketing ROI, and how to read the data without drawing the wrong conclusions. And if you'd rather not piece it together yourself, we set up end-to-end analytics and build dashboards around your processes.

Set up end-to-end analytics

What you'll find

Interactive Business Dashboards for Real-Time Company Control
We create interactive dashboards for companies. Sales, marketing, and finance metrics—all in one view. Free consultation!
CRM, PPC, and End-to-End Analytics: How to Connect Three Systems and Stop Wasting Your Ad Budget
How connecting CRM, PPC, and end-to-end analytics stops budget leaks and grows sales. A practical breakdown of where money slips through and how to fix it.
Social Media Conversion Rate and ROI: How to Calculate and Actually Improve Them
Learn how to calculate your social media conversion rate and ROI with simple formulas, real examples and benchmarks — plus the levers that actually raise returns. Start measuring right.
How to Use CRM Data to Improve Your PPC Results
Learn how to use CRM data for PPC: track LTV, push offline conversions to Google Ads, and cut cost per deal — not just cost per lead. With real examples.
How to Work with Kommo CRM Analytics (formerly amoCRM): A Practical Guide for Sales Teams
Learn how to work with Kommo CRM analytics: which reports to use, which metrics to track, and how to identify bottlenecks in your sales funnel. A practical guide for sales managers and business owners.
Interactive Business Dashboards for Real-Time Company Control
We create interactive dashboards for companies. Sales, marketing, and finance metrics—all in one view. Free consultation!
CRM, PPC, and End-to-End Analytics: How to Connect Three Systems and Stop Wasting Your Ad Budget
How connecting CRM, PPC, and end-to-end analytics stops budget leaks and grows sales. A practical breakdown of where money slips through and how to fix it.
Social Media Conversion Rate and ROI: How to Calculate and Actually Improve Them
Learn how to calculate your social media conversion rate and ROI with simple formulas, real examples and benchmarks — plus the levers that actually raise returns. Start measuring right.
How to Use CRM Data to Improve Your PPC Results
Learn how to use CRM data for PPC: track LTV, push offline conversions to Google Ads, and cut cost per deal — not just cost per lead. With real examples.
How to Work with Kommo CRM Analytics (formerly amoCRM): A Practical Guide for Sales Teams
Learn how to work with Kommo CRM analytics: which reports to use, which metrics to track, and how to identify bottlenecks in your sales funnel. A practical guide for sales managers and business owners.

Start here

CRM, PPC, and End-to-End Analytics: How to Connect Three Systems and Stop Wasting Your Ad Budget
How connecting CRM, PPC, and end-to-end analytics stops budget leaks and grows sales. A practical breakdown of where money slips through and how to fix it.
Social Media Conversion Rate and ROI: How to Calculate and Actually Improve Them
Learn how to calculate your social media conversion rate and ROI with simple formulas, real examples and benchmarks — plus the levers that actually raise returns. Start measuring right.
How to Work with Kommo CRM Analytics (formerly amoCRM): A Practical Guide for Sales Teams
Learn how to work with Kommo CRM analytics: which reports to use, which metrics to track, and how to identify bottlenecks in your sales funnel. A practical guide for sales managers and business owners.

All Analytics articles

CRM, PPC, and End-to-End Analytics: How to Connect Three Systems and Stop Wasting Your Ad Budget
How connecting CRM, PPC, and end-to-end analytics stops budget leaks and grows sales. A practical breakdown of where money slips through and how to fix it.
Social Media Conversion Rate and ROI: How to Calculate and Actually Improve Them
Learn how to calculate your social media conversion rate and ROI with simple formulas, real examples and benchmarks — plus the levers that actually raise returns. Start measuring right.
Conversational Marketing: What It Is and How It Actually Makes Money
Conversational marketing means selling through real-time chat, messengers and SMS. We break down the channels, chatbots, metrics and how to run it all from your CRM.
UTM Parameters: How to Set Up Ad Tracking and Carry the Data Through to the Deal in Your CRM
UTM parameters show which ads bring deals, not just clicks. Learn the 5 parameters, a single naming standard, and how to link UTMs to your CRM. Set them up right.
How to Work with Kommo CRM Analytics (formerly amoCRM): A Practical Guide for Sales Teams
Learn how to work with Kommo CRM analytics: which reports to use, which metrics to track, and how to identify bottlenecks in your sales funnel. A practical guide for sales managers and business owners.
CRM, PPC, and End-to-End Analytics: How to Connect Three Systems and Stop Wasting Your Ad Budget
How connecting CRM, PPC, and end-to-end analytics stops budget leaks and grows sales. A practical breakdown of where money slips through and how to fix it.
Social Media Conversion Rate and ROI: How to Calculate and Actually Improve Them
Learn how to calculate your social media conversion rate and ROI with simple formulas, real examples and benchmarks — plus the levers that actually raise returns. Start measuring right.
Conversational Marketing: What It Is and How It Actually Makes Money
Conversational marketing means selling through real-time chat, messengers and SMS. We break down the channels, chatbots, metrics and how to run it all from your CRM.
UTM Parameters: How to Set Up Ad Tracking and Carry the Data Through to the Deal in Your CRM
UTM parameters show which ads bring deals, not just clicks. Learn the 5 parameters, a single naming standard, and how to link UTMs to your CRM. Set them up right.
How to Work with Kommo CRM Analytics (formerly amoCRM): A Practical Guide for Sales Teams
Learn how to work with Kommo CRM analytics: which reports to use, which metrics to track, and how to identify bottlenecks in your sales funnel. A practical guide for sales managers and business owners.

Want to see what actually makes money?

We'll set up end-to-end analytics and build dashboards that show the payback of every channel and the stage where sales leak

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Knowledge Library. End-to-end analytics & dashboards – Brutal Marketing blog
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© 2017-2026, Brutal Marketing
All rights reserved
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© 2017-2026, Brutal Marketing
All rights reserved
COMPANY